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CASE STUDY: Selling a product with a TV programme – April 2022 13 April 2022

An international logistics company was bidding for a multi million pound contract from a UK government department. The civil servants told them: “Okay, impress us and our stakeholders with a presentation. You’ll have 45 minutes.” The international logistics company decided to think big. They ditched any notion of a powerpoint followed by a Q&A. 
And they decided instead to produce a 30 minute news programme. It would showcase their product, telling its story and demonstrating how it would actually work. Their own team leaders would be interviewed by a former news reporter, opening the floor for a Question Time interrogation from the government department and stakeholder audience. I was proud to be the Presenter/Reporter of that programme — crafting the reports, working out the questions, conducting the live interviews ... all the while working with a great team of TV producers and directors. Here’s what the client told us afterwards: “We were blown away — your professional news production was seen by all as the icing on the cake.” For confidentiality reasons, I can’t tell you the name of the client or the government department involved, but the TV production was by Jon Hunt at https://flyingreporter.co.uk, the Directing was by Neil Baldock of https://www.cuefanfare.co.uk, the Technical Team was provided by Ben Harper and Claire Wilkie of https://www.limitlessbroadcast.tv, and the camerawork was by Nic Small of https://www.shootfirst.tv

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