07850 188620 01273 606246

CASE STUDY: Selling a product with a TV programme – April 2022 13 April 2022

An international logistics company was bidding for a multi million pound contract from a UK government department. The civil servants told them: “Okay, impress us and our stakeholders with a presentation. You’ll have 45 minutes.” The international logistics company decided to think big. They ditched any notion of a powerpoint followed by a Q&A. 
And they decided instead to produce a 30 minute news programme. It would showcase their product, telling its story and demonstrating how it would actually work. Their own team leaders would be interviewed by a former news reporter, opening the floor for a Question Time interrogation from the government department and stakeholder audience. I was proud to be the Presenter/Reporter of that programme — crafting the reports, working out the questions, conducting the live interviews ... all the while working with a great team of TV producers and directors. Here’s what the client told us afterwards: “We were blown away — your professional news production was seen by all as the icing on the cake.” For confidentiality reasons, I can’t tell you the name of the client or the government department involved, but the TV production was by Jon Hunt at https://flyingreporter.co.uk, the Directing was by Neil Baldock of https://www.cuefanfare.co.uk, the Technical Team was provided by Ben Harper and Claire Wilkie of https://www.limitlessbroadcast.tv, and the camerawork was by Nic Small of https://www.shootfirst.tv

Want to have a go reading the news?

Click below to discover what it’s like to read the news off a moving teleprompter!

Autocue

Getting It Done By Lunchtime

My free to download Quick Read guide that will help you be as agile as a journalist on a lunchtime deadline – by revealing how we communicate fast, tell stories crisply and hit our deadlines. Read and recommended by CEOs, communications managers and sales team leaders!

Download

Get in Touch

If you find these forms a bit annoying, just give me a call on 07850 188620 or 01273 606246 — I always like to chat about how I might be able to help.  Or just send an email to john@johnyoungmedia.co.uk — letting me know what you have in mind, and we can take it from there.  If you do like the forms, don’t forget to put something in each box marked with a *.




    My clients include ...
    I’m pleased to be part of ...