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CASE STUDY: Helping an international clinical radiotherapy treatment company with the challenge of online meetings – September 2020 25 September 2020

September 2020: A senior engagement executive wanted to improve the way in which her teams came across in virtual meetings, and when meeting new customers. She wanted presentations to be livelier, the language fresher, the meetings tighter - more enjoyable, and being remembered as engaging and professional. I broke my half day 'No Bull Newsroom' for 18 executives into three lively activities, with regular breaks. "Hold the Zoom Room" provided takeaways about engaging audiences, holding attention and sticking to time ... using interactive news themed games to embed the learning. "Thirty Second Showdown" challenged participants to write a 30 second news bulletin, and then read it out loud -- focussing on clarity of language, and the ditching of detail. "A Mind Bogglingly Simple Way to Engage" had participants working in small breakout teams, focusing on how to use real stories to capture an audience. Each activity ended on moments of reflection and debate -- with commitments made amidst the laughter. "You delved deep into what we wanted out of this, and you hit the mark." Jen Anthony, Engagement Manager, Elekta UK & Europe

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