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CASE STUDY: How I helped an international medical equipment company with its Virtual Sales Meetings – November 2020 17 November 2020

An international medical equipment company wanted to improve the way its Sales Team engaged with medical professionals during online Sales Meetings. In a phone conversation, their Sales Enablement Manager and I discussed in some detail what the challenges were that they faced in their particular sector. We were joined a few days later in a Zoom meeting by the company’s Learning and Development Manager. A week later, I delivered my "Make Your Virtual Meetings as Professional as a News Broadcast” workshop to nine of their staff. The two hour version we’d chosen meant the pace was kept up with plenty of video clips and interactivity -- but there was also plenty of time for reflection, commitment, practical debate, and on-the-spot chances to put what I was sharing into practice, then and there. (I also ensured there was a well-earned coffee break!) Earlier that week, I had provided a customised Workbook, for participants to make notes and jot down commitments. My on-the-spot feedback poll at the end resulted in a score of 9.5 out of 10 for ‘takeaway value’ — with all participants saying they would recommend it.

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