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Turning dull slides into a compelling story for a tense council meeting – February 2021 19 February 2021

A London based communications company wanted to support a client who needed to persuade councillors about the merits of a major planning proposal during a virtual committee meeting. The client needed to transform a large amount of data and detail into a compelling story that would seize councillors' imaginations. In our first hour long virtual session, we looked at his existing slides, and I set the challenge of telling a story - by re-ordering and reducing the number of slides, often replacing text with images. During our second session, he delivered that 'story' to me in an engaging way. We discussed further tweaks that would take it to an even higher level. He returned the following day for our final session, where in less than an hour he had hit his stride and felt raring to go. The committee meeting that followed, he tells me, was a great success. (He also told me that he celebrated, once the meeting was over, with a large glass of red wine ...)

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