CASE STUDY: Selling a product with a TV programme – April 2022
An international logistics company was bidding for a multi million pound contract from a UK government department.
The civil servants told them: “Okay, impress us and our stakeholders with a presentation. You’ll have 45 minutes.”
The international logistics company decided to think big.
They ditched any notion of a powerpoint followed by a Q&A.
And they decided instead to produce a 30 minute news programme.
It would showcase their product, telling its story and demonstrating how it would actually work. Their own team leaders would be interviewed by a former news reporter, opening the floor for a Question Time interrogation from the government department and stakeholder audience.
I was proud to be the Presenter/Reporter of that programme — crafting the reports, working out the questions, conducting the live interviews ... all the while working with a great team of TV producers and directors.
Here’s what the client told us afterwards:
“We were blown away — your professional news production was seen by all as the icing on the cake.”
For confidentiality reasons, I can’t tell you the name of the client or the government department involved, but the TV production was by Jon Hunt at https://flyingreporter.co.uk, the Directing was by Neil Baldock of https://www.cuefanfare.co.uk, the Technical Team was provided by Ben Harper and Claire Wilkie of https://www.limitlessbroadcast.tv, and the camerawork was by Nic Small of https://www.shootfirst.tv
TESTIMONIAL: Fast and interactive to keep MDs and CEOs focussed – March 2022
TESTIMONIAL: ‘Your online workshop kept me engaged’ – February 2022
TESTIMONIAL from a fighter pilot: “John is an MC who listens … ” – January 2022
Google Executive: “Not only fun, but so relatable in our business” – January 2022
This was one of the most enriching sessions I've experienced. It was not only fun, but so relatable in our business - especially your points around staying in the zone, keeping it brief and speaking in the audience's language. It was profound, and I've already started to use some of what you shared in practice. I'm really thankful for these 'golden drops of wisdom'.
I look forward to more of these sessions with you - we all thoroughly enjoyed them!
Chan Mukherjee, Director of Strategic Customer Partnerships, Google Europe
“The best training I’ve had this year” – December 2021
One of my colleagues who took part in the webinar presentation training I booked you for five months ago said to me the other day that it had been the best training they’d had this year … it was exceptional. And I’m still seeing plenty of evidence of what you taught them in the webinars they’re delivering now — you’ve had an impact that’s stuck.
Mark Britton, Head of Marketing, Crimson Technology Solutions
“Engaging, energetic, entertaining” – November 2021
John addressed my CEO’s group and gave us a masterclass in how to communicate effectively. He is highly engaging, energetic and entertaining in equal measure.
Neil Laughton, Laughton & Co Leadership
A real ‘behind the curtain’ glimpse of broadcasting – October 2021
John's experience is hugely evident. You get a real 'behind the curtain' glimpse of broadcasting, and his hints and tips give a new perspective to visual presentation. The session was fun and engaging and zipped along (as you would expect!); John adapted his commentary and examples to the audience (variety of backgrounds and experience). Highly recommended
Noreen Kinsey, Senior Account Director, MMR Research Worldwide
Newsreader Needed Now! A masterclass to help leaders who don’t like to memorise – October 2021
TESTIMONIAL: You made sure this was relevant to us – Sept 2021
Three participants in my Headline Deadline comms & productivity workshop tell me what they thought of it
Five Newsroom Secrets - to help you feel more confident recording warm video messages!
My free to download, video illustrated guide that will give you the confidence to record more video messages — whether for your website, your staff or your clients. Because video builds trust — and in the age of the smartphone … ‘we’re all broadcasters now!’
If you find these forms a bit annoying, just give me a call on 07850 188620 or 01273 606246 — I always like to chat about how I might be able to help. Or just send an email to john@johnyoungmedia.co.uk — letting me know what you have in mind, and we can take it from there. If you do like the forms, don’t forget to put something in each box marked with a *.