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CASESTUDY: An Awayday Activity for EasyJet Senior Reports, tough but fun – focus on Internal Comms 23 April 2019

EasyJet's COO wanted an activity that would stimulate her senior management team at an Awayday, but also be fun. I joined them mid-morning after they’d had an hour to themselves to discuss internal matters. I then ran my two hour “Newsroom Bootcamp” workshop — taking them out of their business world and into the world of a TV newsroom, testing their resilience and agility by inviting them to decide, debate and write news stories on tight deadlines, before reading them off camera on my portable news autocue. After lunch, I spent another two hours with them working on news-style storytelling, sharing techniques used by TV journalists that they could apply that afternoon. This left them with a framework to apply to their own internal communications. I left at 4pm, giving them time to reflect on my contributions, and their own plans for the months ahead. David Morgan, Interim Head of Operations, wrote: “The themes we worked on were very relevant - managing an extremely complex operation is not so different from your TV News world, where masses of information needs to be distilled to the basics. I’m sure we’ll ask you back again before long.”

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